The top 10 store locator design & UX tips for increasing footfall

by Louisa Bainbridge
on Apr 12, 2017

A well-designed store finder page is essential for any omnichannel retailer. In this post, we discuss how to optimise store locator design to deliver the best user experience online to drive footfall in store.

For more on UX Take a look at our post comparing our 10 favourite store finders.

Selecting the right search filters

Selecting the right filters depends on the user’s decision-making criteria when choosing a store. A sports retailer may choose to add a filter for the different types of sports equipment available, whereas a supermarket may add a check box for in-store chemist facilities. There’s no secret formula, but testing is essential to find the sweet spot between too many / not enough results. Using different coupon downloads can help you monitor which has helped drive footfall. 

Top tips:

  • Add filter options in stages rather than upfront. For inspiration check out how Amazon adds filters in stages, rather than bombarding customers with too many choices on the search page
  • Try dropdowns, sliders and checkboxes to deliver the best user experience
  • Use a smart autocomplete API within the location field – Fuzzy matching by Postcode Anywhere is great!

Store finder credit: Sainsburys


Showing the most relevant search results 

The order of results depends on the relevance of each store. The easiest way to calculate a result’s relevance is by calculating the straight-line distance from the point of origin to each store’s location. It’s also possible to sort results by journey time using an API such as TravelTime. UK job portal, Jobsite, found that results are 60% more geographically relevant when sorted this way.

Top tips:

  • Display important store information alongside each result – opening times, facilities and more
  • Limit the amount of results displayed on a map for a clean visual design
  • Use an interactive map so that results change as the user moves the map

Store finder credit: Starbucks


Turning intent into revenue with mobile

Studies from Google and Comscore say that mobile users are more likely to take action and visit a store or make a purchase. Designing a perfect site for would-be shoppers requires the store finder page to be intuitive, engaging and informative.
Top tips:
  • Use geo-location to speed up the search process
  • Monitor mobile site load speeds to reduce bounce rates
  • Sort search results by travel time for quick decision-making
  • Provide directions on the page or link to a routing app

Store finder credit: Sports Direct


Learn more

Get inspiration from some of the best site search eCommerce sites including hotel search, property search and job search. Check out this search blog post for more or download our site search e-book. 




Totaljobs launch with TravelTime, increase conversions 10%

How one of the largest UK job portals, Totaljobs, implemented TravelTime on their website to increase conversions by 10%.

Evelina Bezubec Apr 22, 2020

TravelTime case study: healthcare development analysis

The Megahospital challenge is a tool created using the TravelTime API by Border City Data. See how the app was built for healthcare development analysis.

Niharika Sisodia Mar 26, 2019

How to make the perfect store locator website

Follow these tips to create a store locator page that will convert site visitors into customers at your physical store. Optimise your store locator website page to improve the user experience.

Niharika Sisodia Mar 20, 2019

Site search box design inspiration

Perfect your site search box design. Use these tips to make your site search box easy to use. Improve user experience by anticipating how users search. Place your site search box in the best location and add filters that will save your users time.

Niharika Sisodia Mar 20, 2019

5 retail web design tips for a store locator page

Reimagine your retail web design. Improve the user experience of your store locator page and convert site visitors into customers using these top 5 tips.

Niharika Sisodia Jan 30, 2019

Google Distance Matrix API vs. the TravelTime Search API

Google Distance Matrix and TravelTime Search both calculate travel times and distances from one to many points of interest. Compare the API features and pricing.

Niharika Sisodia Jan 23, 2019