The Future: Property Tech conference focussed on bringing tech disruptors and property sector professionals into one room. It succeeded. Here’s what tech is coming next for the property industry.
“Technology, in itself, is the differentiator”
Questions from the audience included “what’s the best way to target the most amount of people?” Scott explained that it wasn’t a case of targeting ‘everyone’ but using Adwords to target the perfect audience that’s looking for property.
Behind the scenes many people in the audience were wondering if Google will ever go into property search again…we’ll just have to watch this space.
How to succeed in the property industry, in just 3 words
Who will triumph: High Street, hybrid or online agent?
It was a full house when the panel of property professionals took to the stage. The session was chaired by Paula Higgins, the founder of Home Owners Alliance, and the panel included Alex Bailes from Countrywide, Russell Quirk from eMoov, Michael Bruce from Purplebricks and Chris Wood from PDQ Estates.
The question on everyone’s lips was ‘can we see the end in sight for the online or high street agent?’ Whilst you’d expect a lot of disagreement, the consensus of the room seemed to sway towards the hybrid model. All panellists agreed that good customer service was paramount to creating an effective property service online.
We’d love to hear where the property portal giants stand.
What does local mean?
To solve the issue of local we introduced a new way of thinking of searching for properties by travel time – it means the customers have the control of how much time feels local to them.
We had two excellent advocates at the event. Alex Bailes, CTO at Countrywide announced we’re his favourite prop tech company. Damien Lane, an investor at Episode 1, also picked us as his favourite prop tech of the day in his closing address.
Can tech help predict the future?
Juliette Morgan called for more tech that can take the guess out of valuing commercial properties, particularly as a property may not be in use by the public for numerous years later.
Big thank you