Contents
Navigating the Complexity of Route Optimisation
TravelTime is working with a leading Danish software company that specialises in field service scheduling. Their platform optimises appointment scheduling for engineers, managing thousands of service jobs for customers every day.
As the company’s client base has grown over time, as has the complexity of their challenge: to efficiently plan routes for engineers across varied geographic regions, while delivering accurate scheduling insights to every client.
They needed to optimise potentially thousands of jobs with speed and precision — supported by accurate, real-world drive time calculations between each and every job location.
TravelTime was chosen as the location API to deliver accurate, high‑volume drive time insights instantly.
“Using TravelTime gives us an extra level of precision. We have much better data, and an immensely better product because of it.”
Sound interesting? Get started with TravelTime API key.
Switching Away from Distance
Before TravelTime, the company relied on straight‑line distance calculations to optimise routes. But distance is a poor proxy for real‑world travel times because it does not reflect the realities of a journey, for example complex road layouts in urban areas, or navigating around geographic features like lakes or mountains in more rural areas.
This often caused scheduling errors and inaccurate ETAs.
The company’s founder says: “We had cases where the straight-line distance suggested it would be a five-minute drive, but in reality, it would take 25 minutes.”
This resulted in engineers turning up late for jobs and struggling to complete all of the jobs that had been scheduled for the day. It meant the company was delivering not only “a poor experience for the end customers” but seeing “a huge amount of time and fuel wasted” too.
Why Choose TravelTime
The solution was clear: this route optimisation company needed to find an integration that supported their move from straight-line distances to time-based calculations. There were several key factors that would determine which location API they would choose.
Accuracy at Scale
The organisation needed technology that could support a huge volume of transactions and accurate drive time calculations. In order to build efficient schedules for some clients, this could often mean calculating up to 70 million unique drive times.
TravelTime API is built to meet this scale. It delivers exceptional performance, particularly when compared to other routing and distance matrix providers, calculating 100,000 elements in just 120ms — with no rate limits.
Cost-Effectiveness at Scale
Route optimisation software requires millions of journey time calculations. However, many routing technology providers charge for every single calculation or API call — a cost that grows rapidly and unsustainably.
“If we were to do this through Google, or one of the other providers that charge based on usage, it would be very, very expensive - I calculated around £25,000 per customer on average, just for the driving times. With TravelTime, we are able to calculate as many drive times as we need, for one fixed, affordable cost.”
Caching with Freedom
In many cases, the routes that the field service workers need to take will be the same day-to-day, week-to-week. The Danish route optimisation company therefore wanted the freedom to cache their results without licensing restrictions.
TravelTime’s simple caching terms allows them to do this and perform route optimisation with even greater efficiency. Due to their pay-per-call commercial models, many other location APIs do not allow their customers to cache data.
Easy Integration
When switching to a new vendor, the integration process needs to be simple and fast. TravelTime’s best-in-class documentation and on-hand support team are included in all of our packages and give API users direct access to the developers that built it.
The team was able to have a full solution up and running within two weeks.
Greater Efficiency: The Impact of TravelTime
Utilising TravelTime at the core of scheduling and route optimisation software allows end-customers to service more jobs, meet growing demands, and drive customer satisfaction.
The organisation shares that they now “have customers who are saving close to £10,000 per employee per year using our software — and that is because of the accuracy of the TravelTime data that underpins the scheduling.”
This gives TravelTime API customers a competitive edge and the confidence to scale operations without compromising service quality.
“All of our competitors are still using straight-line distances in their scheduling calculations, so using TravelTime gives us an extra level of precision. We have much better data, and an immensely better product because of it.”
Get Started with TravelTime
This Danish field service software company’s success story shows how switching from distance to real‑world travel times can transform scheduling accuracy, operational efficiency, and customer satisfaction.
If your scheduling or route optimisation depends on precision, TravelTime can deliver it instantly and at scale
Let’s get started. Chat to us to see how TravelTime can help you schedule smarter.