Isochrone map tool case study: Zoopla 3x more conversions

by Niharika Sisodia
on Aug 9, 2018

In March 2015, just 10 months after launching TravelTime, Zoopla reported 300% more conversions - users who had booked viewing appointments - as opposed to those searching for properties by distance. By delivering more relevant results more often, Zoopla has given its customers the tools they need to make well-informed decisions and feel more confident about where they should and shouldn’t buy.

Isochrone-map-toolExample of Zoopla's isochrone map tool

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How It Works

TravelTime filters out misleading results and only delivers those relevant to the users. For example, a mile in the suburbs may only take 5 minutes by car, but in the city, it could be up to an hour - something that searching by distance doesn’t take into account. It also neglects locations that are further away but have fast transport links, potentially overlooking areas that could be of interest to the prospective buyer.

property-search-drive-time

By excluding results that take too long and including those from further afield, TravelTime offers the most relevant results to both house hunters and agents alike.

What they say

Matt-Cohan

 Matt Cohan - Chief Product Officer for ZPG says "We’re pleased to announce that our travel time tool has achieved an impressive 300% increase in conversions. We believe that because the results are more relevant to the quality of leads we pass to our members is higher. We’re delighted that the tools and services we provide our consumers can deliver such commercial benefits to our members."

 

 

How TravelTime can help you

As well as searching by time, it's possible to add public transport season ticket data to your search platform. Property prices would enable house hunters to quickly and easily calculate their travel expenses on top of the cost of their home. Furthermore, school data implementation would allow searching for properties within a specific catchment area, ideal for parents.

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